In today’s digital age, the majority of shoppers rely on online research before making a purchase. According to recent studies, a staggering 81% of consumers conduct online research to gather information and make informed decisions. Furthermore, 60% of these shoppers start their research journey by using a search engine.
Given the prominence of search engine results, it is crucial for businesses to maximize their online visibility. One effective way to achieve this is by optimizing the content and metadata of your Google Business Profile listing, specifically by providing comprehensive information about your business and location. By doing so, you enhance the “location rich” metadata associated with your profile.
When it comes to posting on your Google Business Profile, it is essential to prioritize urgency. It is worth noting that Google Business Profile posts are automatically removed after seven days, except for special-dated events. Therefore, it is crucial to make your posts clear, easy to read, informative, and actionable. Additionally, you have the option to include photos and a call-to-action button within your post. However, keep in mind that you are limited to 1,500 characters, so it is advisable to utilize abbreviations when appropriate. Avoid duplicating your business or company title within the posts, as it is already included.
To make your posts engaging and effective, ensure that each one focuses on a different offer or topic. Refrain from using slang, excessive exclamation marks, or writing in all caps. Here are some ideas to consider for your Google Business Profile posts:
- Special or upcoming events: Share details about exclusive events that your business is hosting or participating in.
- New products and services: Highlight the latest additions to your product or service offerings and emphasize their unique features.
- Awards and recognitions: Showcase any accolades or recognition your business has received to build credibility and trust.
- Coupons, special offers, and promotions: Provide customers with incentives to choose your business by offering discounts, coupons, or limited-time promotions.
Remember that visual content plays a significant role in attracting attention. While you can add photos to your Google Business Profile, it is important not to overwhelm viewers. Opt for a single, well-composed photo with good lighting and focus. Aim for a minimum resolution of 720px wide by 540px tall, in either JPG or PNG format.
To maintain consistency and reap the benefits of regular posting, set a calendar reminder to share updates on your Google Business Profile weekly. By doing so, you ensure that your content remains fresh, engaging, and aligned with your customer’s needs and expectations.
