Now that you are familiar with the content you want to share, let’s go through the process of posting it.
First, sign in to your Google Business Profile. If you manage multiple locations, select the specific location you wish to handle by clicking on “Manage location.”
Next, navigate to the menu on the left side and click on “Posts,” or directly click on “Create post.” This action will bring up the “Create post” screen, presenting you with various options:
- Upload an image.
- Write a text (between 100 to 300 words).
- Add an event title (including start and end dates and times).
Additionally, you have the opportunity to include a call-to-action button, which is a powerful tool to encourage visitors to engage with your business. The best part is that this feature is integrated into the post, so you don’t need any programming knowledge. Choose from the following call-to-action options:
- “Learn more” (with a link to a website)
- “Reserve”
- “Sign up”
- “Buy”
- “Get an offer”
Once you have crafted your post, take a moment to click on “Preview” and review how it will appear. If everything looks satisfactory, click on “Publish” located in the top right corner of the screen.
